Steve Harris Media

Personal and Trending Multimedia

Here’s Exactly Who Alexandre Gama Is

Published / by StevenLHarris

     Alexandre Gama is an advertising figure in Brazil that has worked in the industry since 1982. He now owns and operates Neogama, the eponymous advertising firm arguably known better than any other throughout all of Brazil.

Mr. Gama first went to Armando Alvares Penteado Foundation, a professional organization that teaches individuals how to excel in the world of advertising. In 1982, he started working at the American-based Standard Ogilvy & Mather, today known simply as Ogilvy & Mather, as a copywriter and creator. After eight straight years with the agency, he then went on to DM9, working as a creative director and writer.

Over the following four years, Alexandre Gama won more awards than anybody else in the entirety of Brazil in the field of advertising.

He has also worked for Young & Rubicam, today known as Y&R, prior to making Neogama in 1999. Alexandre Gama has also been involved in the field of music, where he created VIOLAB, a studio that records acoustic guitar players and shares it on the world wide web to watch for free.

Smartphone Strategy: A NewsWatch TV Review

Published / by StevenLHarris
NewsWatch TV is a program that began in 1990 and offers the most cutting-edge stories in the world of modern technology. The show can be seen on the AMC and Ion networks. The show originally started as a consumer product program and added the Tech Report in 2011. Since then it has become one of the most popular technology programs on television.
NewsWatch TV also is ahead of the curve when it comes to having a voice on social media. Platforms like Facebook and Twitter have greatly increased the outreach of the program make small tech companies better known. This, in turn, can drive positive sales for the small companies and increase profit margins. One such example of a company that has advertised on NewsWatch TV is the Saygus Smartphone company.
The Vice President of Saygus is named Tim Rush. In working with NewsWatch TV he says that the show is a very professional company to work with. He says the video ad for the new Saygus Smartphone was professionally done. It gave the consumer exactly what they needed to hear about this latest smartphone. The bottom line for Tim Rush and Saygus is that the audience gets what they want to hear from the ad, Saygus gets national exposure for the new product and that can boost sales for the new smartphone. For Tim Rush and Saygus, this is a win-win situation for both companies. NewsWatch knows how to deliver the appropriate message to the core audience and Saygus couldn’t be more pleased with it. It was an excellent collaboration for both companies.
NewsWatch TV is one of the best ways for a small technology company to get a foot in the door when it comes to video ads. It is a perfect balance between sales and nationwide exposure.

Academy of Art University: Promoting Beauty and Glamour

Published / by StevenLHarris

Every year in February and September, the city of New York is filled up with pomp and color as the region celebrates the New York Fashion Week. It is during this event, that careers are created, and people are recognized for their skills, wits, and beauty. In simple terms, the New York Fashion Week is a platform where great talent is discovered.

Though this fashion week has been seen as the pillar of fashion in New York, other organizations, especially education institutions have taken upon themselves to promote beauty and glitz in their own terms. One such institution is The School of Fashion at the Academy of Art University based in San Francisco California. On a yearly basis, this institution holds at least twenty-one fashion events.

The latest fashion event organized by the institution took place at the 21st runway on the 9th of September 2017 at the Skylight Clarkson Square. During this event, a total of 10 MFA and BFA graduates were able to debut at least two womenswear and five menswear products. The runways which usually take about 15 minutes are a compilation of months of practice in classes, hours of internships and vigorous practices at the workshops.

It was during these events that a wide range of ideas, craftsmanship techniques, and silhouettes was displayed to the amazement of the attendees who included J Alexander and Sara Kozlowski. J. Alexander is from the America’s Next Top Model show while Sara acts as the Director of Education and Professional Development (DEPD) at CFDA.

Academy of Art University

The Academy of Art University is a privately owned art school based in San Francisco California. The school was founded in the year 1929 by Richard S. Stephens.

The school brags as being one of the largest institutions in San Francisco with over 283 full-time teachers, 1154 part-time teachers, and over 12,600 students.

In 2007, The Academy of Art University was accredited by the Western Association of Schools and Colleges. Apart from this, the institution holds an accreditation certificate from the National Association of Schools of Art and Design. Though the institution is a for-profit institution, it focuses more on spotting and managing talent rather than financial gains.

 

Malcolm CasSelle Describes How Online Tokens Can Apply to Physical Assets

Published / by StevenLHarris

WAX President Malcolm CasSelle recently blogged about the future of his company and it’s tokenized assets. His vision of the company is one where the virtual game assets, tokens, can be strengthened within the marketplace of digital tokens as well as expand beyond the games to physical assets.

 

One of the biggest challenges, he acknowledges, is keeping the assets tied to the tokens on the blockchain. At WAX, they use an oversight system based around Transfer Agents, Guilds, rating systems, and a dedicated proof of stake consensus algorithm. The Guild has the power to ensure Transfer Agents do their jobs correctly. If not, token holders will have the power to un-elect any Guild members, thus forming a closed loop which keeps the entire system secured.

 

With the economic systems secured, CasSelle predicts that tokens can become the newest way for collectors and enthusiasts to own fractions of major memorabilia such as James Bond Aston Martins. Also, with rarely transferred physical assets on the exchanges, there would be a buffer effect against devalued virtual assets, which are traded very frequently. The higher the security and the reputation, the more those assets will open up to online currency.

 

Malcolm CasSelle is the president and CIO of WAX. He has made several television appearances to promote the many benefits of the WAX exchange program, which allows anyone to create online tradeable marketplaces without buying into their own private security and transfer protocols. He frequently blogs about changes and new trends in the cryptocurrency business.

 

Malcolm CasSelle has an impressive resume as an international entrepreneur. He was the CTO and President of New Ventures at tron, Inc and a Senior Vice President of SeaChange International. He has founded and led other digital media companies in addition to WAX such as MediaPass and Xfire. CasSelle’s early investments have included major online powerhouses like Facebook, Zynga, and now many Bitcoin operations.

 

CasSelle was born in Allentown, Pennsylvania. He earned his Computer Science bachelor’s degree at MIT and continued his studies with a graduate degree from Stanford University. He can speak both Japanese and Mandarin. He has been working in the cryptocurrency industry since 2012.

 

Research on Network’s Brand Lift

Published / by StevenLHarris

Mr. Norman J. Pattz since June 23, 2016, has been the CEO at the PodcastOne. He was also a consultant at the WestwoodOne Inc from August 2010 which he officially launched in 1974 and worked there until February 3, 1994. Additionally, he worked as PODEA (President of Broadcast Education Association) and a chairman and a member of that organization. In the year 2010, Pattiz developed courtside entertainment group with the aim of producing and distributing high-quality programming. He then launched Podcast in 2012. Podcast company gained fame and become the best producer of audio in demanding programming.

 

Norman who is the CEO of PodcastOne together with Tom Webster decided to reveal the results of the advertisement studies of the five most leading customer brands globally crosswise five varied product and service categories. The researchers of before and after the boosting of the brand for the Podcast advertisers occurred in the previous month of 2016 which gave a significant good influence of the product of the Podcast recall.

 

Results from the research

The results showed that of the total listeners of the Podcast, more than 60% of the like it when it is being advertised from 7% including spectators who have not yet studied the product. Another research shows that the responsiveness of independent product increased by 47% before and after the research in the case of a financial service product 37% was after advertising the goods and finally 24% for both garden product and a grass.

 

Another research revealed that, before the research was being conducted, the respondents had a positive perspective about a car after advertisement which was said to be more than a third of them from 18% after research. In an interview held after the research was conducted, most of them said that they were happy about using a garden and a lawn product which was 22% and as compared to the before the interview which was 16%.

 

Edison researchers in their research on PodcastOne in observing the effectiveness of Podcast advertising advancement for five national brands found out that the listeners of podcast more open to the message of the brand, and clearly showed their willingness to buy those brands.

 

Information about PodcastOne

This is a national marketer which is supported by a network called podcast and was founded by Pattiz. This group has over 300 hours of pure programs each week of the trending podcast network. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

 

Luiz Carlos Trabuco Leads Bradesco To Its Market-Dominance Plunge

Published / by StevenLHarris

With the numerous viable investment opportunities in Brazil, only a small number of people have the urge and relentlessness to attract a deserved break-through as polished business executives, with a charismatic charm to elicit recognition from media powerhouses and industrial counterparts alike. One sort of an individual is Luiz Carlos Trabuco Cappi, the President of Bradesco, a leading financial institution in Brazil. He is a financial expert whose remarks about matters of finance often get into print media.

The succession stories at Bradesco have been faced with a heightened level of resistance. Naturally, Carlos Trabuco’s nomination to assume the pinnacle of the bank’s management was surrounded by a cloud of turbulence. The ones deemed to be potential successors scarcely partake in the debate, as was with Marcio Cypriano, who succeeded Lazaro Brandao in 1999. Similarly, in 1981 Brandao was regarded as an “underdog” when the stage was set to replace Bradesco founder, Amador Aguilar. It is 2009 that the grey-bearded executives at Banco de Deus’s Board saw Luiz Carlos Trabuco as the ideal personality for the bank’s presidency: Perhaps because of his 40-year service to the organization.

The Economic Nut-Shell

Mr. Luiz Trabuco joined Bradesco in 1969 as a mere clerk and is now at the top of things at the bank, having also served as the chair of Bradesco Insurance Group with a trail of career awards. Therefore, his reputation as a financial and management expert precedes him.

However, he assumes office amid a looming market-share backdrop for the bank. This adversity comes despite his predecessor, Marcio Cypriano having overturned the initial Bradesco valuation of $5 billion to a whopping $30 billion. The once leader in Brazil’s financial markets now sits in 2nd position behind Itau Unibanco.

Responding to an inquisition about the issue, Trabuco stated, “Market leadership is not a priority. The important thing is for us to remain committed to serving the municipalities with world-class financial solutions. Importantly, the 58-year-old needs to develop sustainable growth strategies that will prompt Bradesco’s reclamation of its market leadership at an age when the rate of loan growth is projected to dive further than it was in 2008 and 2009. Credit Suisse reported that the bank’s return on equity in 2009 would be 2.1% shy of the reported percentage in 2008, which was 23.4%.

The HSBC Successful Acquisition

With a green light from the Board’s Chair, Lazaro Brandao, Trabuco Cappi orchestrated the acquisition of HSBC (Brazil). According to Mr. Luiz Cappi, the purchase of HSBC for $5.2 billion has steered the institution toward great milestones, which could only be attained through years of gradual, organic growth.

Career Awards

Albeit reports estimated that Banco de Deus (Bradesco) would receive the green light, following HSBC’s acquisition, Trabuco’s success in elevating the bank’s status led to him being crowned as the Entrepreneur of the Year in the Financial Sector by Dinheiro.

Additionally, while serving as the Chairman of Bradesco Insurance and Pension Group, he was a prolific campaigner who advocated for the development of insurance brokerage systems. As per his thoughts, insurance services are like a third arm of the government, that should cater for the welfare of society. His positive stance on the subject led to his reception of the Insurance Personality of the Year in 2003 and 2007.

Early Life and Academic Achievements

Luiz Trabuco Cappi was born in Marilia, Sao Paolo in 1951. He led an ordinary life, but his optimism somewhat added a tug of positivism, which he maintained all through college and attained a Degree in Philosophy from the University of Sao Paolo.

Typically, his official days start at 7 O’ Clock in the morning, which are usually filled myriad meetings, some of which extend into the evening business dinner gatherings. In fact, his name cropped up as the would-be Minister of Finance, but he declined for his dedication to Bradesco.

Search more about Luiz Carlos Trabuco Cappi: https://www.terra.com.br/economia/trabuco-assumira-presidencia-do-conselho-do-bradesco-banco-nomeara-novo-chefe-executivo-em-marco,9fb1d7fe927d7f26678a7543f82f02edw3u6oihm.html

Lori Senecal’s Career Confirms that She is One of the leading Women in the Corporate World

Published / by StevenLHarris

Lori Senecal’s career inspires both admiration and envy. She is a revered business leader who has received numerous awards and has been honored by different respectable publications. She pursued Sales and Marketing, and she is passionate about marketing primarily digital marketing. But her managerial skills and ability to tremendously improve the people and the organizations she is involved with is outstanding. At present, Lori is the Global CEO of the advertising agency Crispin Porter + Bogusky (sometimes shortened to CP+B). Her role involves coordinating the activities of the ten global offices of the agency as well as strategizing on the agency’s global growth and expansion.

Although Lori has worked for many organizations, her work as the Global Chairman and CEO of KBS is hard to ignore. She joined the New York-based advertising agency when it was focusing only on the local market. Lori came up with a plan that saw KBS expand into other territories. Of course, with the expansion came new job opportunities, hundreds of them. Lori knows that a conducive work environment guarantees positive results; when she joined KBS, she set out to establish an inclusive environment, and going by Crain’s assertion, KBS was one of “Best Places to Work in NYC.” Also, going by the Advertising Age’s view, KBS rightly belonged in its “Standout Agencies” list for three years in a row. Before she continued her career at KBS, Lori was the President of McCann Erickson’s New York office, and prior to that, she served as the Chief Innovation Officer for McCann Worldgroup.

According to Fast Company, a constant show of magnificent performance attracts awards and recognition in equal measure. While at KBS, she featured in Advertising Age’s “Women to Watch” list. Still, in the same institution, Lori was awarded the Quantum Leap award for leadership and innovation. Recently, Fast Company recognized Lori as one of the “Creative People in Business” in 2017.

At CP+B, Lori is flying the company’s flag high. Just a year after she joined CP+B, the company experienced an impressive rise in revenues. She has put her people’s skill at work as CP+B is gaining new clients from its competitors while it is losing none itself. Follow her on Twitter for more

See more: https://www.crunchbase.com/person/lori-senecal-2

Roberto Santiago the Influential Figure behind the Iconic Manaira Shopping Mall

Published / by StevenLHarris

Roberto Santiago is currently one of the most respected businessmen who are based in Brazil. The businessman has a lot of fame because of his numerous accomplishments in the competitive market. The serial entrepreneur is a role model to young people who want to venture into the modern market. This fame did not come easily.

 

When growing up, Roberto Santiago knew that he wanted to become an investor. The road to this success, just like most cases was tough and challenging. When he finished his high school education, the respected mall investor chose to go to college and acquire some skills. Although he did not have too much money to afford some of the most prestigious universities in the world, he was fortunate to acquire education from decent schools in Brazil. His educational background has been critical in his career.

 

When Roberto graduated from the university, he was eager to venture into the corporate department, just like everyone else and make a good living. There were very many opportunities in the market, and most of them were waiting for him. However, the pay was little, and the businessman would be forced to spend so many hours in the office. This was not the kind of life Roberto Santiago was interested in. In a very short time, he was already fed up of the busy schedules he was subjected to.

 

Roberto decided to quit an employment so that he could concentrate on his ventures. The first enterprise from the successful businessman was a cartonnage company. Although he had minimal earnings at his disposal, the businessman worked hard to make his cartonnage company one of the most successful and profitable in the region. The institution laid the foundation for his successful career in business. In the year 1987, Santiago had made some money, and he decided to use some of this savings to purchase a strategic piece of land. The land would transform his career life in less than five years.

 

In 1989, Roberto Santiago completed the construction of a mall called the Santiago Manaira Shopping Mall. When the businessman opened the mall for consumers several years ago, he did not know that it would attract the attention of so many people in the world. The Manaira Shopping Mall has several businesses, and they have done very well. The facilities available in the mall are out of this word, and they make sure that there are thousands of shoppers flocking the mall day and night. The modern equipment in the mall has played a crucial role in the success of the facility. The gym is modern and has experienced personnel who focus on the customer experience. The movie theater is a great feature too.

 

Betsy DeVos – A Talented Woman Helping Others

Published / by StevenLHarris

Women in leadership positions are now as common as men. They are career-driven, talented and fruitful in the different areas of life. One such woman is Betsy DeVos. Her story is one worth knowing more about since she is a successful woman who shows other women that everything is possible. She is bold and isn’t afraid of risks which are sometimes one of the most important things in life. When it tries to beat you down, it is important to get back up. Betsy DeVos comes from a well-off family, but her parents taught her and siblings how important it is to work hard.

 

Betsy DeVos graduated from Calvin College in Grand Rapids and received a degree in business economics. Her high school and university taught Betsy DeVos the importance of good education. She knows it is not always easy to achieve academic goals, but if there are hard work and motivation, it is not impossible. In her marriage, both Betsy and her husband Dick DeVos share the appreciation of education. They both come from well to do families, but both belief in working for their fortune. This understanding encouraged the couple to create the DeVos Foundation to help people who are not as lucky in life as others.

 

Philanthropy is important for DeVos, and they encourage other people do charity work as well. Education should be accessible to everyone and should not be exclusive. DeVos Foundation collaborates with different organizations that offer educational programs for children of various age groups. They want to educate young people as well and show them that it is worth trying to reach their goals in life.

 

People look up to Betsy DeVos because she shows individuals and women in particular that it doesn’t matter what kind of background you have, you should follow your heart and try and turn your job into something you love.

 

There are quite a few people in Michigan who are quite well-off, and the DeVos Foundation encourages them to take up philanthropy. It doesn’t matter who you know anymore because the micro climate in the higher end of society has changed. Now it is important to show that you want to help others and actively do it. It is not pity, and it is simply an understanding that not everyone is lucky in life and sometimes people need help in the simple things.

 

Betsy DeVos and her husband also teach their children the importance of education as well as generosity and kindness. They want their children to be able to stand on their own feet and help make the world a better place. If everybody pitches in a little bit it goes a long way and brings a lot of pride.

 

Visit http://www.betsydevos.com/ to learn more about Betsy DeVos.

 

Aloha Construction Explains How To Protect Your Dog During A Home Construction Project

Published / by StevenLHarris

A major source of employment in the United States is the construction industry. This past July, in fact, it was the largest source of new jobs in the country. One company that has been hiring in the industry is Aloha Construction out of Illinois. Ever since the end of the 2016 presidential elections, they have been hiring more workers as they have customers requesting more projects to be completed.The jobs numbers seem to indicate that more people are either building new homes or remodeling existing ones.

It also shows that companies in the real estate industry are building new homes to sell to people which increases the number of homeowners. Other industries also benefit from this activity, such as manufacturing companies who are the ones that create the materials builders use. It also helps banks and other mortgage lenders as they have people coming to them who need to borrow large sums of money.The people at Aloha Construction also want people to know how to keep their dogs safe and comfortable when they’re having their home worked on.

New people entering the home and the loud noises and activities can be confusing or scary for a dog. Aloha Construction says you should keep an eye on your dog so that they aren’t injured on construction equipment. Aloha Construction personnel also say you shouldn’t leave your dog alone with unfamiliar people in case they get irritated.Another thing that the folks at Aloha Construction say is that you should recognize dogs are creatures of habit. They should be kept to their schedule during a construction project as much as is manageable. They’ll enjoy getting out of the house on their routine and get some relief in case they are stressed out or anxious because of all of the unfamiliar activity.