Lori Senecal has been named as CEO of P & B, a position that has been newly created. She continues her role as the president of MDC partner network. Lori will be leaving her role as the global chairman and the new role entails overseeing the shop’s global growth and expansion on prnewswire.com. She has to coordinate the operations in the firm’s eight international offices as well as further development of P & B. Lori has great passion and does well in management due to the vast experience she has gathered in the previous posts at http://www.adweek.com/agencyspy/cpb-names-lori-senecal-global-ceo/82157. She believes that her position will lead the MDC partner network in major global growth.
The three percent movement came into being due to the percentage of the women directors in the creative industry. In a world where the women influence consumers by 80% and 60% percent of social media, this is destructive. The three percent movement helped in raising the number of the women directors on the social media platform to eleven percent. Lori’s role as the CEO of P & B has helped in attaining the title of creative innovators of the year. Lori’s leadership and the strong talent focus have made her feature in the Ad week power list.
Senecal grew up in Montreal as the fourth born child in a family of four. With a little gap between her and her sisters, Lori was always expected to have very high standards of life due to the talented siblings she had. She had to work out her talents and accomplishments on adweek.com from a very early age in life. She learned to have big dreams and take bold steps towards achieving her dreams. Lori told Laura that her career focus has been in the belief of the power in the positive change. She believes that culture starts with an establishment of something big and consistently moving towards it.
Like in KBS, Laura help the staff members in building innovation and working towards the establishment of the innovative spirit. At MDC, the belief is in great talent and Lori Senecal works towards acquitting talented staff for the firm. Lori said that her challenges in KBS include capturing the vision and the imagination of the various clients. Lori offers advice for future leaders to create their leadership positions on NYTimes rather than wait for opportunities to emerge. If you identify your strength, look for ways of reinventing yourself.