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Month: January 2017

Transit Experts Meet To Discuss Williamson County’s Traffic Problems

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Recently, Williamson County Growth Summit held a meeting to discuss and come up with innovative solutions to the county’s traffic problem. In the past, such meetings have been organized by the City of Austin. However, this new shift hopes to solve the problem within the city by first addressing the transport challenges experienced in the suburban communities such as in Williamson County.

The summit invited transit experts from county and outside the same. Some of the key participants were Jared Ficklin of ArgoDesign, Leandre Johns of Texas External Affairs, Joseph Kosper of Uber Technologies Inc., and Mike Heiligenstein, the executive director of Central Texas Regional Mobility Authority (CTRMA). The summit was held at the Sheraton Georgetown Texas Hotel & Conference Center. It focused on how technology can be used in response to the changing face of transportation both in Austin and across the globe.

The experts proposed many solutions for the county such as aerial gondola systems. This system will be used to improve mobility in Central Austin. The experts also encouraged the region to adopt new technologies such as ridesharing apps and driverless vehicles. These innovations have the potential to revolutionize the transit sector. This information was originally published on bizjournal.com as explicated in this link http://www.bizjournals.com/austin/news/2016/12/15/transit-experts-offer-solutions-for-williamson.html

There is need for Austin to invest in its transportation sector and expand its capacity to match the demands of its growing population. These investments should mainly focus on building smarter roads.

Heiligenstein praised Williamson County for its effort in structuring its infrastructure. However, he noted that the work done in the last 15 years was not adequate. Mike believes that new roads help in decongesting traffic in the region.

According to Ficklin, there is need to create flexible building and land-use codes. Such flexibility will allow for new roads and modern parking garages. He noted that the current laws do not permit the creation of optimized parking garages. Ficklin was responding to a question raised by the panel moderator, Alan McGraw, who is the Round Rock Mayor.

About Mike Heligenstein

Mike Heiligenstein is a transit expert. He is based in Texas. Mike is the executive director of CTRMA, an organization charged with the duty of improving mobility in Austin. The agency was created in 2002. Mike is also the president of International Bridge, Tunnel, and Turnpike association. He serves on the board of the Texas A&M Transportation Institute. Before Joining CTRMA, Mike worked as a public official for two decades.

 

How Fabletics Is Using Reverse Showrooming To Challenge Amazon Model?

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Traditionally, it was common for retail stores to use their showrooms as a source of inspiration to visitors. While visitors are attracted to the design, showrooms are also a place for companies to generate awareness of the brand. In these showrooms, benefits of quality are explained in detail to convince customers to buy a product on the spot.

 

However, the advent of the Internet proved a challenge for brick-and-mortar stores. These physical stores found it hard to attract customers because their potential clients were doing comparison shopping on the Internet. It also meant that customers already made up their mind in matter of minutes before anyone in the showroom could explain the quality of the product.

 

Still, there are companies that have found innovative methods to deal with the issue. Actually, they have integrated online and offline channels to offer a seamless experience. Fabletics, is one of the premier companies that perfected the model of reverse showroom technique to convince their loyal online customers to visit physical storefronts.

 

Before using the reverse showrooming to their advantage, Fabletics marketed fashionable cloths at a great price through subscription based catalog offers. The model ensured that subscribers get access to popular designs at almost half the price of competition. The value proposition proved effective as Fabletics grew its customer base rapidly. In fact, revenues generated in the first three years exceeded $250 Million, which is impressive for a new brand.

 

Following on the success, Fabletics management decided to open numerous physical store fronts across America that will allow customers to try their favorite outfits before buying the clothing. It did not mean that customers did not trust the online store; however, physical stores complement online offerings by providing a value-added service to loyal clients. The idea of physical stores is also an instant hit because Fabletics management is ready to roll out 75 to 100 new stores in prime locations across the United States. Locations such as Mall of America offer locals a chance to access Fabletics stores easily whenever they are in a mood for shopping.

 

Besides the success of online subscription model and physical stores, the reverse showroom technique is also an instant hit because data indicates that nearly 25 to 50 percent of store visitors are subscribers. It means that subscribers are actively using physical stores to their advantage. In addition, the management also revealed that nearly one-fourth of walk-in customers are converted to members before they walk out of the store. To create a large impact, the company ensures that products bought by the customers also show in online portals of customers, which helps Fabletics to display similar products on online portals.

 

Since 2012, Fabletics has grown to a multi-million brand. Initially, it sold women sportswear and accessories. In 2015, Kate’s brother and actor, Oliver Hudson decided to become brand ambassador by adapting FL2 men’s activewear.

Global Leader, Lori Senecal

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Lori Senecal has been named as CEO of P & B, a position that has been newly created. She continues her role as the president of MDC partner network. Lori will be leaving her role as the global chairman and the new role entails overseeing the shop’s global growth and expansion on prnewswire.com. She has to coordinate the operations in the firm’s eight international offices as well as further development of P & B. Lori has great passion and does well in management due to the vast experience she has gathered in the previous posts at http://www.adweek.com/agencyspy/cpb-names-lori-senecal-global-ceo/82157. She believes that her position will lead the MDC partner network in major global growth.

3% Conference

The three percent movement came into being due to the percentage of the women directors in the creative industry. In a world where the women influence consumers by 80% and 60% percent of social media, this is destructive. The three percent movement helped in raising the number of the women directors on the social media platform to eleven percent. Lori’s role as the CEO of P & B has helped in attaining the title of creative innovators of the year. Lori’s leadership and the strong talent focus have made her feature in the Ad week power list.

Lori Background

Senecal grew up in Montreal as the fourth born child in a family of four. With a little gap between her and her sisters, Lori was always expected to have very high standards of life due to the talented siblings she had. She had to work out her talents and accomplishments on adweek.com from a very early age in life. She learned to have big dreams and take bold steps towards achieving her dreams. Lori told Laura that her career focus has been in the belief of the power in the positive change.

Like in KBS, Laura help the staff members in building innovation and working towards the establishment of the innovative spirit. At MDC, the belief is in great talent and Lori Senecal works towards acquitting talented staff for the firm. Lori said that her challenges in KBS include capturing the vision and the imagination of the various clients. Lori offers advice for future leaders to create their leadership positions on NYTimes rather than wait for opportunities to emerge.

How Doe Deere Got Her Start In The Beauty World

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Doe Deere is a successful business and technology executive from Russia. She is also the founder of Lime Crime, a makeup brand specializing in bold and vibrant colors.

 

Doe got her start in the business world when she was just a young child in Russia. She discovered temporary tattoos and eventually began selling them to her classmates. Doe even went as far as modeling the temporary tattoos by wearing them to school. Her small business was just a taste of the success she would find as an adult in the beauty world.

 

Doe Deere moved to New York when she was just 17 years old, and she had hopes of becoming a musician. The time she spent in the music industry allowed her to gain experience in marketing, promotion and business in general. Doe registered an account on eBay under the name “limecrime” in 2004, and the idea was to introduce her DIY fashion line to the world. Doe wanted to model the outfits so her customers could get a glimpse of her fashion line. She decided colorful makeup would be the staple of her look, and she needed bright and unique shades to go with her outfits. However, Doe had trouble finding makeup that was bright or unique enough for her fashion line.

 

The mission of Lime Crime is to create products that showcase any personality. Customers who are looking for bright and vibrant colors may enjoy the Pink Velvet Velvetine, New Yolk City Unicorn Lipstick or Lawn and Flamingo Superfoils. Those who wish to create a dark and mysterious look can try the Quill Liquid Liner, Black Velvet Velvetine or Asphalt Perlee Lipstick. There are even neutral shades for customers who wish to create a simple look. The products also include Diamond Crushers and Venus Palettes.

 

Doe wants her customers to find their favorite Lime Crime products with ease. Customers can order the products from the official Lime Crime website, or they can shop for the products in their local Urban Outfitters store.

 

Doe Deere has years of experience in both the beauty and business worlds, and she continues to develop long-lasting, beautiful products today. She encourages her fans to follow their dreams and reach their full potential as well.

Follow Doe Deere @doedeere and on Facebook