Steve Harris Media

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Month: November 2017

Here’s Exactly Who Alexandre Gama Is

Published / by StevenLHarris

     Alexandre Gama is an advertising figure in Brazil that has worked in the industry since 1982. He now owns and operates Neogama, the eponymous advertising firm arguably known better than any other throughout all of Brazil.

Mr. Gama first went to Armando Alvares Penteado Foundation, a professional organization that teaches individuals how to excel in the world of advertising. In 1982, he started working at the American-based Standard Ogilvy & Mather, today known simply as Ogilvy & Mather, as a copywriter and creator. After eight straight years with the agency, he then went on to DM9, working as a creative director and writer.

Over the following four years, Alexandre Gama won more awards than anybody else in the entirety of Brazil in the field of advertising.

He has also worked for Young & Rubicam, today known as Y&R, prior to making Neogama in 1999. Alexandre Gama has also been involved in the field of music, where he created VIOLAB, a studio that records acoustic guitar players and shares it on the world wide web to watch for free.

Smartphone Strategy: A NewsWatch TV Review

Published / by StevenLHarris
NewsWatch TV is a program that began in 1990 and offers the most cutting-edge stories in the world of modern technology. The show can be seen on the AMC and Ion networks. The show originally started as a consumer product program and added the Tech Report in 2011. Since then it has become one of the most popular technology programs on television.
NewsWatch TV also is ahead of the curve when it comes to having a voice on social media. Platforms like Facebook and Twitter have greatly increased the outreach of the program make small tech companies better known. This, in turn, can drive positive sales for the small companies and increase profit margins. One such example of a company that has advertised on NewsWatch TV is the Saygus Smartphone company.
The Vice President of Saygus is named Tim Rush. In working with NewsWatch TV he says that the show is a very professional company to work with. He says the video ad for the new Saygus Smartphone was professionally done. It gave the consumer exactly what they needed to hear about this latest smartphone. The bottom line for Tim Rush and Saygus is that the audience gets what they want to hear from the ad, Saygus gets national exposure for the new product and that can boost sales for the new smartphone. For Tim Rush and Saygus, this is a win-win situation for both companies. NewsWatch knows how to deliver the appropriate message to the core audience and Saygus couldn’t be more pleased with it. It was an excellent collaboration for both companies.
NewsWatch TV is one of the best ways for a small technology company to get a foot in the door when it comes to video ads. It is a perfect balance between sales and nationwide exposure.

Academy of Art University: Promoting Beauty and Glamour

Published / by StevenLHarris

Every year in February and September, the city of New York is filled up with pomp and color as the region celebrates the New York Fashion Week. It is during this event, that careers are created, and people are recognized for their skills, wits, and beauty. In simple terms, the New York Fashion Week is a platform where great talent is discovered.

Though this fashion week has been seen as the pillar of fashion in New York, other organizations, especially education institutions have taken upon themselves to promote beauty and glitz in their own terms. One such institution is The School of Fashion at the Academy of Art University based in San Francisco California. On a yearly basis, this institution holds at least twenty-one fashion events.

The latest fashion event organized by the institution took place at the 21st runway on the 9th of September 2017 at the Skylight Clarkson Square. During this event, a total of 10 MFA and BFA graduates were able to debut at least two womenswear and five menswear products. The runways which usually take about 15 minutes are a compilation of months of practice in classes, hours of internships and vigorous practices at the workshops.

It was during these events that a wide range of ideas, craftsmanship techniques, and silhouettes was displayed to the amazement of the attendees who included J Alexander and Sara Kozlowski. J. Alexander is from the America’s Next Top Model show while Sara acts as the Director of Education and Professional Development (DEPD) at CFDA.

Academy of Art University

The Academy of Art University is a privately owned art school based in San Francisco California. The school was founded in the year 1929 by Richard S. Stephens.

The school brags as being one of the largest institutions in San Francisco with over 283 full-time teachers, 1154 part-time teachers, and over 12,600 students.

In 2007, The Academy of Art University was accredited by the Western Association of Schools and Colleges. Apart from this, the institution holds an accreditation certificate from the National Association of Schools of Art and Design. Though the institution is a for-profit institution, it focuses more on spotting and managing talent rather than financial gains.

 

Malcolm CasSelle Describes How Online Tokens Can Apply to Physical Assets

Published / by StevenLHarris

WAX President Malcolm CasSelle recently blogged about the future of his company and it’s tokenized assets. His vision of the company is one where the virtual game assets, tokens, can be strengthened within the marketplace of digital tokens as well as expand beyond the games to physical assets.

 

One of the biggest challenges, he acknowledges, is keeping the assets tied to the tokens on the blockchain. At WAX, they use an oversight system based around Transfer Agents, Guilds, rating systems, and a dedicated proof of stake consensus algorithm. The Guild has the power to ensure Transfer Agents do their jobs correctly. If not, token holders will have the power to un-elect any Guild members, thus forming a closed loop which keeps the entire system secured.

 

With the economic systems secured, CasSelle predicts that tokens can become the newest way for collectors and enthusiasts to own fractions of major memorabilia such as James Bond Aston Martins. Also, with rarely transferred physical assets on the exchanges, there would be a buffer effect against devalued virtual assets, which are traded very frequently. The higher the security and the reputation, the more those assets will open up to online currency.

 

Malcolm CasSelle is the president and CIO of WAX. He has made several television appearances to promote the many benefits of the WAX exchange program, which allows anyone to create online tradeable marketplaces without buying into their own private security and transfer protocols. He frequently blogs about changes and new trends in the cryptocurrency business.

 

Malcolm CasSelle has an impressive resume as an international entrepreneur. He was the CTO and President of New Ventures at tron, Inc and a Senior Vice President of SeaChange International. He has founded and led other digital media companies in addition to WAX such as MediaPass and Xfire. CasSelle’s early investments have included major online powerhouses like Facebook, Zynga, and now many Bitcoin operations.

 

CasSelle was born in Allentown, Pennsylvania. He earned his Computer Science bachelor’s degree at MIT and continued his studies with a graduate degree from Stanford University. He can speak both Japanese and Mandarin. He has been working in the cryptocurrency industry since 2012.

 

Research on Network’s Brand Lift

Published / by StevenLHarris

Mr. Norman J. Pattz since June 23, 2016, has been the CEO at the PodcastOne. He was also a consultant at the WestwoodOne Inc from August 2010 which he officially launched in 1974 and worked there until February 3, 1994. Additionally, he worked as PODEA (President of Broadcast Education Association) and a chairman and a member of that organization. In the year 2010, Pattiz developed courtside entertainment group with the aim of producing and distributing high-quality programming. He then launched Podcast in 2012. Podcast company gained fame and become the best producer of audio in demanding programming.

 

Norman who is the CEO of PodcastOne together with Tom Webster decided to reveal the results of the advertisement studies of the five most leading customer brands globally crosswise five varied product and service categories. The researchers of before and after the boosting of the brand for the Podcast advertisers occurred in the previous month of 2016 which gave a significant good influence of the product of the Podcast recall.

 

Results from the research

The results showed that of the total listeners of the Podcast, more than 60% of the like it when it is being advertised from 7% including spectators who have not yet studied the product. Another research shows that the responsiveness of independent product increased by 47% before and after the research in the case of a financial service product 37% was after advertising the goods and finally 24% for both garden product and a grass.

 

Another research revealed that, before the research was being conducted, the respondents had a positive perspective about a car after advertisement which was said to be more than a third of them from 18% after research. In an interview held after the research was conducted, most of them said that they were happy about using a garden and a lawn product which was 22% and as compared to the before the interview which was 16%.

 

Edison researchers in their research on PodcastOne in observing the effectiveness of Podcast advertising advancement for five national brands found out that the listeners of podcast more open to the message of the brand, and clearly showed their willingness to buy those brands.

 

Information about PodcastOne

This is a national marketer which is supported by a network called podcast and was founded by Pattiz. This group has over 300 hours of pure programs each week of the trending podcast network. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers