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Lori Senecal, the Advertising Executive to Watch

Published / by StevenLHarris

Advertising agencies serve clients from a wide array of industries and target diverse consumer bases. As such, they need to be creative and flexible. This creativity and flexibility not only flows from the agencies’ design teams but also from their leaders. In this regard, CP+B global chief executive officer, Lori Senecal, is one of the most effective leaders in advertising. While at CP+B she has been able to combine the required levels of flexibility and creativity with decades of experience and significant business acumen to create consistent and modern advertising agency.

Lori Senecal has delivered while at CP+B. Over the past two years with her at the top, the agency has won a number of highly sought after colossal accounts. Key among these accounts have been Pay Pal, American Airlines, Hershey, and Infiniti. Winning some of these accounts against bigger competitors has asserted both CP+B and Lori’s growth and ambition to be the best in the industry.

Before joining CP+B, Lori Senecal was still an accomplished advertising executive. Her prior engagement was at KBS, an affiliate of CP+B, where she served as the global chief executive officer and chairman of the board. Under Lori’s guidance, KBS grew significantly and truly took the form of an international agency. Before that, she worked at McCann Erickson, at one point serving as the president of New York office. For more details visit Inspirery.

With Lori at the helm, CP+B have been recognized in a number of awards. In 2016, the agency was feted as the Creativity Innovator of the Year by Advertising Age. It was also awarded the highest honor recognizing business innovation in advertising, Titanium Grand Prix, at the Cannes Lions Festival for work on the Dominos account.

Equally, Lori has received numerous awards while in her capacity as the CEO of CP+B and much further along in her professional career. Recently, she was among the “Agency Executives to Watch” named by Advertising Age. The same publication also previously named her among the “Women to Watch in 2014”. Before that, she had been awarded a Quantum Leap Award for leadership and innovation by AWNY (Advertising Women of New York) at the Game Changer Awards they hold every year.

Check out lorisenecalglobalceo.com

 

Visit: https://www.youtube.com/watch?v=NjY-yKuLlcw

 

Read more: https://www.business.com/advice/member/p/lori-senecal/

Lori Senecal, One of the Most Decorated Women in Advertising

Published / by StevenLHarris / 1 Comment on Lori Senecal, One of the Most Decorated Women in Advertising

Lori Senecal is an accomplished executive and the Global CEO of CP+B. Lori attended McGill University where she graduated with a Bachelor of Commerce in Marketing and Finance. Lori started her career at McCann Erickson as the co-founder of TAG Ideation in 2003. She stayed in the position for four years before she was promoted to the global chief innovation officer in the McCann World group. She was promoted to President of McCann NY in 2007 after working for one year at McCann World group. She was responsible for overseeing the innovation, account leadership, and strategic planning initiatives at the agency. She is credited with securing BMW as a client for KBS+. This is the first auto company to become the client of the firm.

Lori’s meteoric rise in the advertising industry continued when she moved to Kirshenbaum Bond Senecal + Partners as its President.  She is credited for expanding its workforce into a team of close to a thousand. Senecal divided the teams into three units known as start-up investment, content creation, and technology. Senecal served as the CEO and Chairman from March 2012 to September of 2014. Senecal became the President of MDC Partners in 2014. It is based in New York City. She stayed in this position for less than a year. In a report by PR NewsWire, Lori was promoted to Global CEO of the agency in 2015. Lori is responsible for co-coordinating operations between the different offices that the agency has around the world. She also makes sure that CP+B advances towards its goal of providing quality service to its clients. Her experience has helped the agency to secure more customers because they identify her as an industry leader.

Lori Senecal has won many awards throughout her career because of her professional excellence and decorated career. She was awarded a Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards. She was named as a woman to watch by Advertising Age. She was also the jury chair for the Isaac Awards for two consecutive years. CP+B is a member of the MDC Partners Network. Its clients include Domino’s, Infiniti, MetLife, and Turkish Lines. Her successful career led her to be picked as a speaker at the 3% Conference. She was invited to encourage more women to break the glass ceiling and to show them that they are competent enough to be appointed to higher positions.

You can follow her on twitter.

Read more: http://www.campaignlive.com/search/articles?keywords=lori%20senecal&headlinesOnly=False