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Category: Fashion

Different Ways Brands Like Fabletics Stand Out in the Fashion Industry

Published / by StevenLHarris

In many cases, people see standing out as something that is better avoided. However, in order to sell something and attract customers, one of the most important things an individual can do is stand out. However, it is important for people to know just how to stand out so that it can work in their favor. There are many different ways that fashion designers try to stand out. Each brand has their own fashion identity. One of the common ways that fashion brands are trying to stand out is by taking the usual designs and adding images and phrases to their items. However, Kate Hudson has decided to take another approach with Fabletics.


One thing Kate Hudson sees about fashion is that a T-shirt with a phrase on it is still a t-shirt. It has the same design as another shirt. The only difference is that it has a phrase on it. Kate Hudson rather use designs and material as a means to stand out. She also likes the use of color and believes that this is a more effective way for someone to express herself. After all, people who want to be looked at as sophisticated is going to have a preference for clothes without phrases but with more unique designs in many cases.


Kate has focused on body types and how to make different clothes fit well to each body type. This could encourage people when they look for more clothes. Finding clothes that fit just right can be very inspiring. People will also experience a greater boost of confidence which can help them gain the type of lives they want. For instance, they can have more friends and a more satisfying love life if they want.


The best thing about dressing with Fabletics is that people can emulate the people they admire if they want. Kate Hudson wants people to have the types of outfits they desire. Therefore, she starts them off on their membership by collecting data about them. They determine the types of outfits they want and the lifestyle they lead. This is one of the biggest ways that Fabletics stands out from other fashion retailers. While other fashion retailers are focused on the product, Fabletics sees the value in the customer.

Fabletics Keeps Athletic Clothing Fans Excited

Published / by StevenLHarris

When people see Kate Hudson these days they are going to she that she is doing much more than just entertainment. She is doing less with movies and promoting different entertainment ventures because her mind and all of her focus has been set on making Fabletics the best athletic clothing company around. This brand has evolved in a wonderful way, and people are really taking interest in what she is doing with this brand.


Fabletics is a powerhouse when it comes to athletic clothing. It is hard to beat what Kate Hudson is doing because she already has the exposure that is needed to build a powerful brand. People already know her from acting so she was already someone that had established a fanbase before she got connected to this clothing line.


She has the ability to capture the attention of millions through social media alone. Kate Hudson has many fans so she could simply utilize Twitter, Facebook and other social media outlets like Instagram without doing any commercials.


Kate Hudson realized that did what was the thing that allowed her to build a presence with an online crowd. Now she has a desire to open more physical stores, and she realizes that commercials for television are good with capturing the attention of those that do not actually utilize social media.


Kate Hudson has been able to really build a great fan base through Twitter and Facebook, but now she has people laughing at commercials that she appears in because she took the comedic approach to connecting with her audience. Women are finding the commercials hilarious, and this is something that creates conversations about Fabletics. It has a been a good thing for Kate Hudson to do with the Fabletics brand.


It is proof that she can connect with consumers even if they may not know about her work as an actress. Kate Hudson has the ability to connect with a millennial crowd as well even though she is not part of the millennial age group. She has been smart enough to do this by getting Demi Lovato in place with a limited time edition of the Fabletics clothing that Demi Lovato helped design.


This is a great way for the romantic comedy actress that became the co-founder of Fabletics to connect with the youth. She also has the ability to grow her customer base with an older crowd as well. Some people recognize Kate Hudson as an actress for a middle-aged group, but there are still older people that recognize her simply as the daughter of Goldie Hawn. This is a crowd of older people that may be working out and utilizing Fabletics clothing as well. This is even more star power for Kate Hudson to utilize to get people interested in her clothing.


For those that admire Kate Hudson and aspire to be like her there is the Kate Hudson activewear that she created for Fabletics. Kate also has a lot of her personal pics for the clothes.

Academy of Art University: Promoting Beauty and Glamour

Published / by StevenLHarris

Every year in February and September, the city of New York is filled up with pomp and color as the region celebrates the New York Fashion Week. It is during this event, that careers are created, and people are recognized for their skills, wits, and beauty. In simple terms, the New York Fashion Week is a platform where great talent is discovered.

Though this fashion week has been seen as the pillar of fashion in New York, other organizations, especially education institutions have taken upon themselves to promote beauty and glitz in their own terms. One such institution is The School of Fashion at the Academy of Art University based in San Francisco California. On a yearly basis, this institution holds at least twenty-one fashion events.

The latest fashion event organized by the institution took place at the 21st runway on the 9th of September 2017 at the Skylight Clarkson Square. During this event, a total of 10 MFA and BFA graduates were able to debut at least two womenswear and five menswear products. The runways which usually take about 15 minutes are a compilation of months of practice in classes, hours of internships and vigorous practices at the workshops.

It was during these events that a wide range of ideas, craftsmanship techniques, and silhouettes was displayed to the amazement of the attendees who included J Alexander and Sara Kozlowski. J. Alexander is from the America’s Next Top Model show while Sara acts as the Director of Education and Professional Development (DEPD) at CFDA.

Academy of Art University

The Academy of Art University is a privately owned art school based in San Francisco California. The school was founded in the year 1929 by Richard S. Stephens.

The school brags as being one of the largest institutions in San Francisco with over 283 full-time teachers, 1154 part-time teachers, and over 12,600 students.

In 2007, The Academy of Art University was accredited by the Western Association of Schools and Colleges. Apart from this, the institution holds an accreditation certificate from the National Association of Schools of Art and Design. Though the institution is a for-profit institution, it focuses more on spotting and managing talent rather than financial gains.


Doe Deere’s Success With Lime Crime Cosmetics

Published / by StevenLHarris / 1 Comment on Doe Deere’s Success With Lime Crime Cosmetics

Doe Deere is not a stranger to the fashion world as it started back in 2004 when she registered her “limecrime” eBay account. This eBay account was for her DIY fashion line. Her dreams were big and became bigger when she wanted her makeup to match her clothing fashion. Fashion colors are hard to find and that was her goal, to create those same vividly, bright colors that she desired in a cosmetic. It was in 2008, when she officially launched her product line, Lime Crime Cosmetics. Her product line consist of “wow” color eye shadows, luscious lipsticks that make your lips become more enticing, and nail polishes so dangerously colorful that it should be illegal.


Doe Deere was born in Russia, but was raised in the United States in New York. It was in New York where her dream became a reality. She wanted to create a cosmetics line that didn’t just cover up your flaws, but instead created a palette that goes with whatever whim or mood you are in. Deere is an in the moment type of gal and this has proved successful for her so far. Lime Crime Cosmetics is an animal friendly cosmetic. She tested all products on herself before they are put out for production and distribution. Her fan base spans internationally and her number of followers grow daily. She loves to work with aspiring female business owners. Mentoring them so that their dreams become a reality too. She encourages young entrepreneurs to message her on social media anytime. If she could recommend one book for others to read, it is Donald Trump’s “Think Big & Kick Ass”. She claimed that this book changed her life.


Her day to day life is hectic. She starts the day with a string of meetings discussing various topics concerning Lime Crime. Deere feels like this keeps everyone in the company on the same page and that is important. When meetings are done, she can be found right beside her chemist in the lab as they develop new products. She loves the chaotic lifestyle of her business and often replies to emails on the fly.


Doe Deere’s passion is animals. She has 3 cats. Two of those cats are rescues. She donates regularly to a no kill shelter in New York. This shelter focuses on rehabilitation and re-homing animals that were abandoned. Rescue shelters are held close to her heart because of her own animals and where they came from.




How Fabletics Is Using Reverse Showrooming To Challenge Amazon Model?

Published / by StevenLHarris / 1 Comment on How Fabletics Is Using Reverse Showrooming To Challenge Amazon Model?

Traditionally, it was common for retail stores to use their showrooms as a source of inspiration to visitors. While visitors are attracted to the design, showrooms are also a place for companies to generate awareness of the brand. In these showrooms, benefits of quality are explained in detail to convince customers to buy a product on the spot.


However, the advent of the Internet proved a challenge for brick-and-mortar stores. These physical stores found it hard to attract customers because their potential clients were doing comparison shopping on the Internet. It also meant that customers already made up their mind in matter of minutes before anyone in the showroom could explain the quality of the product.


Still, there are companies that have found innovative methods to deal with the issue. Actually, they have integrated online and offline channels to offer a seamless experience. Fabletics, is one of the premier companies that perfected the model of reverse showroom technique to convince their loyal online customers to visit physical storefronts.


Before using the reverse showrooming to their advantage, Fabletics marketed fashionable cloths at a great price through subscription based catalog offers. The model ensured that subscribers get access to popular designs at almost half the price of competition. The value proposition proved effective as Fabletics grew its customer base rapidly. In fact, revenues generated in the first three years exceeded $250 Million, which is impressive for a new brand.


Following on the success, Fabletics management decided to open numerous physical store fronts across America that will allow customers to try their favorite outfits before buying the clothing. It did not mean that customers did not trust the online store; however, physical stores complement online offerings by providing a value-added service to loyal clients. The idea of physical stores is also an instant hit because Fabletics management is ready to roll out 75 to 100 new stores in prime locations across the United States. Locations such as Mall of America offer locals a chance to access Fabletics stores easily whenever they are in a mood for shopping.


Besides the success of online subscription model and physical stores, the reverse showroom technique is also an instant hit because data indicates that nearly 25 to 50 percent of store visitors are subscribers. It means that subscribers are actively using physical stores to their advantage. In addition, the management also revealed that nearly one-fourth of walk-in customers are converted to members before they walk out of the store. To create a large impact, the company ensures that products bought by the customers also show in online portals of customers, which helps Fabletics to display similar products on online portals.


Since 2012, Fabletics has grown to a multi-million brand. Initially, it sold women sportswear and accessories. In 2015, Kate’s brother and actor, Oliver Hudson decided to become brand ambassador by adapting FL2 men’s activewear.