Doe Deere is not a stranger to the fashion world as it started back in 2004 when she registered her “limecrime” eBay account. This eBay account was for her DIY fashion line. Her dreams were big and became bigger when she wanted her makeup to match her clothing fashion. Fashion colors are hard to find and that was her goal, to create those same vividly, bright colors that she desired in a cosmetic. It was in 2008, when she officially launched her product line, Lime Crime Cosmetics. Her product line consist of “wow” color eye shadows, luscious lipsticks that make your lips become more enticing, and nail polishes so dangerously colorful that it should be illegal.
Doe Deere was born in Russia, but was raised in the United States in New York. It was in New York where her dream became a reality. She wanted to create a cosmetics line that didn’t just cover up your flaws, but instead created a palette that goes with whatever whim or mood you are in. Deere is an in the moment type of gal and this has proved successful for her so far. Lime Crime Cosmetics is an animal friendly cosmetic. She tested all products on herself before they are put out for production and distribution. Her fan base spans internationally and her number of followers grow daily. She loves to work with aspiring female business owners. Mentoring them so that their dreams become a reality too. She encourages young entrepreneurs to message her on social media anytime. If she could recommend one book for others to read, it is Donald Trump’s “Think Big & Kick Ass”. She claimed that this book changed her life.
Her day to day life is hectic. She starts the day with a string of meetings discussing various topics concerning Lime Crime. Deere feels like this keeps everyone in the company on the same page and that is important. When meetings are done, she can be found right beside her chemist in the lab as they develop new products. She loves the chaotic lifestyle of her business and often replies to emails on the fly.
Doe Deere’s passion is animals. She has 3 cats. Two of those cats are rescues. She donates regularly to a no kill shelter in New York. This shelter focuses on rehabilitation and re-homing animals that were abandoned. Rescue shelters are held close to her heart because of her own animals and where they came from.