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Category: Fashion

Doe Deere’s Success With Lime Crime Cosmetics

Published / by StevenLHarris / 1 Comment on Doe Deere’s Success With Lime Crime Cosmetics

Doe Deere is not a stranger to the fashion world as it started back in 2004 when she registered her “limecrime” eBay account. This eBay account was for her DIY fashion line. Her dreams were big and became bigger when she wanted her makeup to match her clothing fashion. Fashion colors are hard to find and that was her goal, to create those same vividly, bright colors that she desired in a cosmetic. It was in 2008, when she officially launched her product line, Lime Crime Cosmetics. Her product line consist of “wow” color eye shadows, luscious lipsticks that make your lips become more enticing, and nail polishes so dangerously colorful that it should be illegal.

 

Doe Deere was born in Russia, but was raised in the United States in New York. It was in New York where her dream became a reality. She wanted to create a cosmetics line that didn’t just cover up your flaws, but instead created a palette that goes with whatever whim or mood you are in. Deere is an in the moment type of gal and this has proved successful for her so far. Lime Crime Cosmetics is an animal friendly cosmetic. She tested all products on herself before they are put out for production and distribution. Her fan base spans internationally and her number of followers grow daily. She loves to work with aspiring female business owners. Mentoring them so that their dreams become a reality too. She encourages young entrepreneurs to message her on social media anytime. If she could recommend one book for others to read, it is Donald Trump’s “Think Big & Kick Ass”. She claimed that this book changed her life.

 

Her day to day life is hectic. She starts the day with a string of meetings discussing various topics concerning Lime Crime. Deere feels like this keeps everyone in the company on the same page and that is important. When meetings are done, she can be found right beside her chemist in the lab as they develop new products. She loves the chaotic lifestyle of her business and often replies to emails on the fly.

 

Doe Deere’s passion is animals. She has 3 cats. Two of those cats are rescues. She donates regularly to a no kill shelter in New York. This shelter focuses on rehabilitation and re-homing animals that were abandoned. Rescue shelters are held close to her heart because of her own animals and where they came from.

 

Read more at http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.

 

How Fabletics Is Using Reverse Showrooming To Challenge Amazon Model?

Published / by StevenLHarris / 1 Comment on How Fabletics Is Using Reverse Showrooming To Challenge Amazon Model?

Traditionally, it was common for retail stores to use their showrooms as a source of inspiration to visitors. While visitors are attracted to the design, showrooms are also a place for companies to generate awareness of the brand. In these showrooms, benefits of quality are explained in detail to convince customers to buy a product on the spot.

 

However, the advent of the Internet proved a challenge for brick-and-mortar stores. These physical stores found it hard to attract customers because their potential clients were doing comparison shopping on the Internet. It also meant that customers already made up their mind in matter of minutes before anyone in the showroom could explain the quality of the product.

 

Still, there are companies that have found innovative methods to deal with the issue. Actually, they have integrated online and offline channels to offer a seamless experience. Fabletics, is one of the premier companies that perfected the model of reverse showroom technique to convince their loyal online customers to visit physical storefronts.

 

Before using the reverse showrooming to their advantage, Fabletics marketed fashionable cloths at a great price through subscription based catalog offers. The model ensured that subscribers get access to popular designs at almost half the price of competition. The value proposition proved effective as Fabletics grew its customer base rapidly. In fact, revenues generated in the first three years exceeded $250 Million, which is impressive for a new brand.

 

Following on the success, Fabletics management decided to open numerous physical store fronts across America that will allow customers to try their favorite outfits before buying the clothing. It did not mean that customers did not trust the online store; however, physical stores complement online offerings by providing a value-added service to loyal clients. The idea of physical stores is also an instant hit because Fabletics management is ready to roll out 75 to 100 new stores in prime locations across the United States. Locations such as Mall of America offer locals a chance to access Fabletics stores easily whenever they are in a mood for shopping.

 

Besides the success of online subscription model and physical stores, the reverse showroom technique is also an instant hit because data indicates that nearly 25 to 50 percent of store visitors are subscribers. It means that subscribers are actively using physical stores to their advantage. In addition, the management also revealed that nearly one-fourth of walk-in customers are converted to members before they walk out of the store. To create a large impact, the company ensures that products bought by the customers also show in online portals of customers, which helps Fabletics to display similar products on online portals.

 

Since 2012, Fabletics has grown to a multi-million brand. Initially, it sold women sportswear and accessories. In 2015, Kate’s brother and actor, Oliver Hudson decided to become brand ambassador by adapting FL2 men’s activewear.