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Category: Female Entrepreneurs

Doe Deere Has Makeup for Unicorns

Published / by StevenLHarris

Doe Deere brings her personal passion to her colorful, shining makeup line. Lime Crime is her creation. It features color, and glitter in matte and gloss shades while being faithfully cruelty free and vegan friendly. It offers the magic feel of the unicorns she loves. This principle is part of the company both in products and in the charities it chooses to support.


Born Xenia Vorotova Doe Deere was an immigrant from Russia. She moved to New York City at the age of 17. While there she studied fashion design and illustration at the Fashion Institute of Technology. The idea for Lime Crime makeup came to her as an off shoot of her clothing design and sales. She modeled her designs herself and wanted her makeup to be as unique and whimsical as her clothes. Her desire was to create a total look that included bright makeup to go with her unique apparel.


In 2004 Deere registered her store Lime Crime on EBay to sell her fashions. By 2008 Lime Crime was a cult makeup line that sparkled and shone with bold colors for eyes and lips and cheeks. At this time there is no makeup base line, but that is likely to change in the future. Doe and her husband Mark now live in Los Angeles, California where she has been the head of her shimmery and colorful business.


Unicorn Hair is the latest aspect of Lime Crime. It features bold and pastel colors of all hues. Doe says she has been dying her hair for ten years so Unicorn hair is a natural progression.


What does the future hold for Doe Deere? She and her husband Mark have sold a majority stake of Lime Crime to a private equity firm Tengram. They continue on the board of directors. Doe finds herself creating in yet another medium. She is designing jewelry under the label Poppy Angeloff.


One more production is underway in the Unicorn universe. Doe and husband Mark are expecting a baby girl. Photos have been posted on Instagram of Doe and her surrogate who is carrying the newest little fairy tale princess. A new chapter begins.

The Importance of Morning Routine With Doe Deere

Published / by StevenLHarris

A person’s morning routine is a very important aspect of the day. After all, it is important for people to get the first part of their day done so that they will be able to get the rest of their day going. Among the people that have a really good morning routine is Doe Deere. She has to have a really good morning routine where she puts herself together in a way that showcases beauty. One of the reasons behind it is that she runs a company that is based on fashion and beauty. Therefore, she has to make sure that she is representing her company. People are not going to buy products from a beauty company run by someone who doesn’t seem to have an adequate understanding of beauty.

Doe Deere is a little different from others when it comes to the amount of sleep she gets. For one thing, she gets nine hours worth of sleep every night. This is a little more than the recommended amount, but it works for her. She does not wake up with an alarm. She makes sure she gets a lot of rest because she understand that an adequate amount of rest is the secret to good skin. Also, great skin is a very important aspect of beauty.

She also makes sure that she gets a full glass of water at the beginning of the day and all throughout the day. Then she does some stretches for her back. Afterwards, she gets some breakfast which can include grits, yogurt and squeezed orange juice.

One thing that Doe Deere does is try to make sure that every aspect of the beginning of her day is as stress free as possible. Therefore, she listens to her favorite music while she cleans up and gets ready for her day. She also pays very close attention to her make up as she puts it on. After all, her company is based around make up. Therefore, she has to make sure that she looks like someone who knows all about the make up she is selling to her customers.