In a recent article, Evolution of Smooth, or EOS (https://evolutionofsmooth.ca/) is the main topic. If you’ve never heard of them, you’re in for a real treat. This all natural, organic lip balm company is sweeping the nation, thanks to its unique characteristics that you won’t see in other lip care products.
Changing The “Look”
It all started out with wanting to change the initial look of the traditional lip balm. We’ve been used to seeing long vertical tubes and pots for so long; it was strange to see a different take on lip balm. Instead of that traditional look, EOS lip balm went for a more spherical orb coming in many different colors and flavors. The market suggests their success is only beginning with their line of all natural products, http://www.ebay.com/bhp/eos-lip-balm.
Marketing A New Product
Though they’re company is sparkling now, it wasn’t easy to get these orb lip balms on the market. There were so many competitors like Blistex, Burt’s Bees and Chapstick. Luckily their choice to advertise a ton was well received. They even used beauty bloggers to test out their products so the world could see what they were about to fall in love. They are currently the most advertised lip care product on Facebook and other social media websites and that is their biggest reason for success. The article suggests this company is to see two billion dollars in the coming year- talk about a huge accomplishment!