Lori Senecal is an accomplished executive and the Global CEO of CP+B. Lori attended McGill University where she graduated with a Bachelor of Commerce in Marketing and Finance. Lori started her career at McCann Erickson as the co-founder of TAG Ideation in 2003. She stayed in the position for four years before she was promoted to the global chief innovation officer in the McCann World group. She was promoted to President of McCann NY in 2007 after working for one year at McCann World group. She was responsible for overseeing the innovation, account leadership, and strategic planning initiatives at the agency. She is credited with securing BMW as a client for KBS+. This is the first auto company to become the client of the firm.
Lori’s meteoric rise in the advertising industry continued when she moved to Kirshenbaum Bond Senecal + Partners as its President. She is credited for expanding its workforce into a team of close to a thousand. Senecal divided the teams into three units known as start-up investment, content creation, and technology. Senecal served as the CEO and Chairman from March 2012 to September of 2014. Senecal became the President of MDC Partners in 2014. It is based in New York City. She stayed in this position for less than a year. In a report by PR NewsWire, Lori was promoted to Global CEO of the agency in 2015. Lori is responsible for co-coordinating operations between the different offices that the agency has around the world. She also makes sure that CP+B advances towards its goal of providing quality service to its clients. Her experience has helped the agency to secure more customers because they identify her as an industry leader.
Lori Senecal has won many awards throughout her career because of her professional excellence and decorated career. She was awarded a Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards. She was named as a woman to watch by Advertising Age. She was also the jury chair for the Isaac Awards for two consecutive years. CP+B is a member of the MDC Partners Network. Its clients include Domino’s, Infiniti, MetLife, and Turkish Lines. Her successful career led her to be picked as a speaker at the 3% Conference. She was invited to encourage more women to break the glass ceiling and to show them that they are competent enough to be appointed to higher positions.
You can follow her on twitter.