Advertising agencies serve clients from a wide array of industries and target diverse consumer bases. As such, they need to be creative and flexible. This creativity and flexibility not only flows from the agencies’ design teams but also from their leaders. In this regard, CP+B global chief executive officer, Lori Senecal, is one of the most effective leaders in advertising. While at CP+B she has been able to combine the required levels of flexibility and creativity with decades of experience and significant business acumen to create consistent and modern advertising agency.
Lori Senecal has delivered while at CP+B. Over the past two years with her at the top, the agency has won a number of highly sought after colossal accounts. Key among these accounts have been Pay Pal, American Airlines, Hershey, and Infiniti. Winning some of these accounts against bigger competitors has asserted both CP+B and Lori’s growth and ambition to be the best in the industry.
Before joining CP+B, Lori Senecal was still an accomplished advertising executive. Her prior engagement was at KBS, an affiliate of CP+B, where she served as the global chief executive officer and chairman of the board. Under Lori’s guidance, KBS grew significantly and truly took the form of an international agency. Before that, she worked at McCann Erickson, at one point serving as the president of New York office. For more details visit Inspirery.
With Lori at the helm, CP+B have been recognized in a number of awards. In 2016, the agency was feted as the Creativity Innovator of the Year by Advertising Age. It was also awarded the highest honor recognizing business innovation in advertising, Titanium Grand Prix, at the Cannes Lions Festival for work on the Dominos account.
Equally, Lori has received numerous awards while in her capacity as the CEO of CP+B and much further along in her professional career. Recently, she was among the “Agency Executives to Watch” named by Advertising Age. The same publication also previously named her among the “Women to Watch in 2014”. Before that, she had been awarded a Quantum Leap Award for leadership and innovation by AWNY (Advertising Women of New York) at the Game Changer Awards they hold every year.
Check out lorisenecalglobalceo.com