Lori Senecal’s career inspires both admiration and envy. She is a revered business leader who has received numerous awards and has been honored by different respectable publications. She pursued Sales and Marketing, and she is passionate about marketing primarily digital marketing. But her managerial skills and ability to tremendously improve the people and the organizations she is involved with is outstanding. At present, Lori is the Global CEO of the advertising agency Crispin Porter + Bogusky (sometimes shortened to CP+B). Her role involves coordinating the activities of the ten global offices of the agency as well as strategizing on the agency’s global growth and expansion.
Although Lori has worked for many organizations, her work as the Global Chairman and CEO of KBS is hard to ignore. She joined the New York-based advertising agency when it was focusing only on the local market. Lori came up with a plan that saw KBS expand into other territories. Of course, with the expansion came new job opportunities, hundreds of them. Lori knows that a conducive work environment guarantees positive results; when she joined KBS, she set out to establish an inclusive environment, and going by Crain’s assertion, KBS was one of “Best Places to Work in NYC.” Also, going by the Advertising Age’s view, KBS rightly belonged in its “Standout Agencies” list for three years in a row. Before she continued her career at KBS, Lori was the President of McCann Erickson’s New York office, and prior to that, she served as the Chief Innovation Officer for McCann Worldgroup.
According to Fast Company, a constant show of magnificent performance attracts awards and recognition in equal measure. While at KBS, she featured in Advertising Age’s “Women to Watch” list. Still, in the same institution, Lori was awarded the Quantum Leap award for leadership and innovation. Recently, Fast Company recognized Lori as one of the “Creative People in Business” in 2017.
At CP+B, Lori is flying the company’s flag high. Just a year after she joined CP+B, the company experienced an impressive rise in revenues. She has put her people’s skill at work as CP+B is gaining new clients from its competitors while it is losing none itself. Follow her on Twitter for more