With the numerous viable investment opportunities in Brazil, only a small number of people have the urge and relentlessness to attract a deserved break-through as polished business executives, with a charismatic charm to elicit recognition from media powerhouses and industrial counterparts alike. One sort of an individual is Luiz Carlos Trabuco Cappi, the President of Bradesco, a leading financial institution in Brazil. He is a financial expert whose remarks about matters of finance often get into print media.
The succession stories at Bradesco have been faced with a heightened level of resistance. Naturally, Carlos Trabuco’s nomination to assume the pinnacle of the bank’s management was surrounded by a cloud of turbulence. The ones deemed to be potential successors scarcely partake in the debate, as was with Marcio Cypriano, who succeeded Lazaro Brandao in 1999. Similarly, in 1981 Brandao was regarded as an “underdog” when the stage was set to replace Bradesco founder, Amador Aguilar. It is 2009 that the grey-bearded executives at Banco de Deus’s Board saw Luiz Carlos Trabuco as the ideal personality for the bank’s presidency: Perhaps because of his 40-year service to the organization.
The Economic Nut-Shell
Mr. Luiz Trabuco joined Bradesco in 1969 as a mere clerk and is now at the top of things at the bank, having also served as the chair of Bradesco Insurance Group with a trail of career awards. Therefore, his reputation as a financial and management expert precedes him.
However, he assumes office amid a looming market-share backdrop for the bank. This adversity comes despite his predecessor, Marcio Cypriano having overturned the initial Bradesco valuation of $5 billion to a whopping $30 billion. The once leader in Brazil’s financial markets now sits in 2nd position behind Itau Unibanco.
Responding to an inquisition about the issue, Trabuco stated, “Market leadership is not a priority. The important thing is for us to remain committed to serving the municipalities with world-class financial solutions. Importantly, the 58-year-old needs to develop sustainable growth strategies that will prompt Bradesco’s reclamation of its market leadership at an age when the rate of loan growth is projected to dive further than it was in 2008 and 2009. Credit Suisse reported that the bank’s return on equity in 2009 would be 2.1% shy of the reported percentage in 2008, which was 23.4%.
The HSBC Successful Acquisition
With a green light from the Board’s Chair, Lazaro Brandao, Trabuco Cappi orchestrated the acquisition of HSBC (Brazil). According to Mr. Luiz Cappi, the purchase of HSBC for $5.2 billion has steered the institution toward great milestones, which could only be attained through years of gradual, organic growth.
Albeit reports estimated that Banco de Deus (Bradesco) would receive the green light, following HSBC’s acquisition, Trabuco’s success in elevating the bank’s status led to him being crowned as the Entrepreneur of the Year in the Financial Sector by Dinheiro.
Additionally, while serving as the Chairman of Bradesco Insurance and Pension Group, he was a prolific campaigner who advocated for the development of insurance brokerage systems. As per his thoughts, insurance services are like a third arm of the government, that should cater for the welfare of society. His positive stance on the subject led to his reception of the Insurance Personality of the Year in 2003 and 2007.
Early Life and Academic Achievements
Luiz Trabuco Cappi was born in Marilia, Sao Paolo in 1951. He led an ordinary life, but his optimism somewhat added a tug of positivism, which he maintained all through college and attained a Degree in Philosophy from the University of Sao Paolo.
Typically, his official days start at 7 O’ Clock in the morning, which are usually filled myriad meetings, some of which extend into the evening business dinner gatherings. In fact, his name cropped up as the would-be Minister of Finance, but he declined for his dedication to Bradesco.
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