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Research on Network’s Brand Lift

Published / by StevenLHarris

Mr. Norman J. Pattz since June 23, 2016, has been the CEO at the PodcastOne. He was also a consultant at the WestwoodOne Inc from August 2010 which he officially launched in 1974 and worked there until February 3, 1994. Additionally, he worked as PODEA (President of Broadcast Education Association) and a chairman and a member of that organization. In the year 2010, Pattiz developed courtside entertainment group with the aim of producing and distributing high-quality programming. He then launched Podcast in 2012. Podcast company gained fame and become the best producer of audio in demanding programming.

 

Norman who is the CEO of PodcastOne together with Tom Webster decided to reveal the results of the advertisement studies of the five most leading customer brands globally crosswise five varied product and service categories. The researchers of before and after the boosting of the brand for the Podcast advertisers occurred in the previous month of 2016 which gave a significant good influence of the product of the Podcast recall.

 

Results from the research

The results showed that of the total listeners of the Podcast, more than 60% of the like it when it is being advertised from 7% including spectators who have not yet studied the product. Another research shows that the responsiveness of independent product increased by 47% before and after the research in the case of a financial service product 37% was after advertising the goods and finally 24% for both garden product and a grass.

 

Another research revealed that, before the research was being conducted, the respondents had a positive perspective about a car after advertisement which was said to be more than a third of them from 18% after research. In an interview held after the research was conducted, most of them said that they were happy about using a garden and a lawn product which was 22% and as compared to the before the interview which was 16%.

 

Edison researchers in their research on PodcastOne in observing the effectiveness of Podcast advertising advancement for five national brands found out that the listeners of podcast more open to the message of the brand, and clearly showed their willingness to buy those brands.

 

Information about PodcastOne

This is a national marketer which is supported by a network called podcast and was founded by Pattiz. This group has over 300 hours of pure programs each week of the trending podcast network. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers