Doe Deere brings her personal passion to her colorful, shining makeup line. Lime Crime is her creation. It features color, and glitter in matte and gloss shades while being faithfully cruelty free and vegan friendly. It offers the magic feel of the unicorns she loves. This principle is part of the company both in products and in the charities it chooses to support.
Born Xenia Vorotova Doe Deere was an immigrant from Russia. She moved to New York City at the age of 17. While there she studied fashion design and illustration at the Fashion Institute of Technology. The idea for Lime Crime makeup came to her as an off shoot of her clothing design and sales. She modeled her designs herself and wanted her makeup to be as unique and whimsical as her clothes. Her desire was to create a total look that included bright makeup to go with her unique apparel.
In 2004 Deere registered her store Lime Crime on EBay to sell her fashions. By 2008 Lime Crime was a cult makeup line that sparkled and shone with bold colors for eyes and lips and cheeks. At this time there is no makeup base line, but that is likely to change in the future. Doe and her husband Mark now live in Los Angeles, California where she has been the head of her shimmery and colorful business.
Unicorn Hair is the latest aspect of Lime Crime. It features bold and pastel colors of all hues. Doe says she has been dying her hair for ten years so Unicorn hair is a natural progression.
What does the future hold for Doe Deere? She and her husband Mark have sold a majority stake of Lime Crime to a private equity firm Tengram. They continue on the board of directors. Doe finds herself creating in yet another medium. She is designing jewelry under the label Poppy Angeloff.
One more production is underway in the Unicorn universe. Doe and husband Mark are expecting a baby girl. Photos have been posted on Instagram of Doe and her surrogate who is carrying the newest little fairy tale princess. A new chapter begins.